Mar 14, 2026  
2015-2016 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Course Descriptions
  Our Mission
  About Our University
  Academic Honesty
  Academic Policies and Procedures
  Admission (Undergraduate)
  Archived Bulletins
  Tuition, Financial Aid and Scholarships
  Bachelor’s Programs
  Majors and Minors
  Distance Learning
  Distribution Courses
  Dual Degrees (Undergraduate/Graduate Degrees)
  Programs (Alphabetically, University-wide)
  Study Abroad
  Hofstra College of Liberal Arts and Sciences (HCLAS)
  School of Humanities, Fine and Performing Arts of HCLAS
  School of Natural Sciences and Mathematics of HCLAS
  Peter S. Kalikow School of Government, Public Policy and International Affairs of HCLAS
  Frank G. Zarb School of Business
  The Lawrence Herbert School of Communication
  School of Education
  School of Engineering and Applied Science
  School of Health Professions and Human Services
  Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies
  Hofstra University Honors College
  School for University Studies
  New Opportunities at Hofstra (NOAH) Program
  Academic Calendars and Deadlines
  Facilities and Services
  General Information and Definitions
  HEGIS Codes
  Printable Forms
  @HofBulletins on Twitter
  My Personal Catalog
HELP
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)