Dec 08, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 144 - Marketing Research

Semester Hours: 3
Fall, Spring
Design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.

Prerequisite(s)/Course Notes:
MKT 124 ; BAN 122 .


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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