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Dec 18, 2024
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IB 162 - European BusinessSemester Hours: 3
Every Other Year
Intensive study of the unique aspects of doing business in foreign continents. Topics include managing capital sources, assets, pricing and employee compensation; coordinating multinational production and marketing strategy in the context of export and import protectionism and regional integration; conducting relations with central banks, planning agencies, political and economic elites, trade associations and labor unions. Marketing in a heterogeneous socioeconomic environment; organizational design; worker/management relations; building data bases for supporting continental operations.
Prerequisite(s)/Course Notes:
Junior class standing and IB 150 .
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