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Dec 19, 2024
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IT 076 - Introduction to E-CommerceSemester Hours: 3
Fall, Spring
An introduction to e-commerce from both technical and business perspectives. Topics include understanding how the Internet enables new opportunities using disruptive business models, analytics and the latest technologies, including selection of software, mobile, social and cloud computing platforms; employing web and digital marketing analytics. Principles of digital user experience, cyber-security, online payment methods, and global e-commerce are considered. Digital marketplaces, omni-channel and subscription strategies; supply chain collaboration; legal and ethical factors, and preparing comprehensive e-commerce business and technology research will be considered.
Prerequisite(s)/Course Notes:
IT 030 or permission of department chairperson; junior class standing or above. (Formerly Introduction to Electronic Commerce.)
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