MKT 127 - Nonprofit MarketingSemester Hours: 3
Fall, Spring
The course reflects the increasing importance of marketing in the public and nonprofit sectors. It encourages students to consider how the concepts of marketing are developed and employed in a range of non-profit organizations, including charities, cultural organizations, political organizations and advocates of social causes. The focus· is on the development of the skills needed to create, implement and refine effective marketing strategies for nonprofit and social organizations through lectures, reading assignments and student projects.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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