MKT 141 - Retail Management

Semester Hours: 3

Fall, Spring
Examination of the framework of retailing, retail institutions, strategic retail planning, trade-area and site-selection analysis, retail organizations, merchandise planning and management, service retailing, store image, promotion, pricing, retail audit and retailing in the future.

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.