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Dec 18, 2024
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MKT 144 - Marketing ResearchSemester Hours: 3
Fall, Spring
Design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.
Prerequisite(s)/Course Notes:
MKT 124 ; BAN 122 .
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