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Dec 18, 2024
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MKT 145 - Electronic MarketingSemester Hours: 3
Fall, Spring
This course examines the role of emerging technologies on an organization’s marketing function. Specifically, the role of the Internet is considered as it impacts on all aspects of the relationship between the firm and its markets, suppliers, partners, and other publics. Special attention is given to the role of electronic commerce in researching, serving, and building relationships with an organization’s consumer and industrial markets. The course will make intensive use of the Internet, case studies, current readings, and student projects.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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