Jul 12, 2024  
2018-2019 Graduate Studies Bulletin 
    
2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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EADM 231 - School Public Relations


Semester Hours: 3
Periodically
Functions and responsibilities of the school administrator in the development and maintenance of effective school public relations. The meaning and purpose of school public relations, the public relations roles and functions of the board of education and all school personnel, school-community relations, communications processes, techniques and strategies, the preparation of communications materials, handling criticism and attacks, and relations with the news media. Questions and problems as they emerge during the semester. Illustrated lectures, class discussion, group interaction, role playing, student presentations, guest lectures and individual student reading, research and written assignments. Student achievement is measured by the quality of class participation, written assignments and a culminating written exercise.





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