Apr 27, 2025  
2018-2019 Graduate Studies Bulletin 
    
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2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MHAE 247 - Marketing Principles in Health Services


Semester Hours: 1.5
Fall, Spring, Summer
Through a combination of lectures, problem solving and case studies, students apply principles of marketing to the decision-making process in the healthcare environment. The complex relationships between hospital PPOs and HMOs are explored.




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