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Dec 21, 2024
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MKT 245 - Research and Analytics for Marketing Decisions
Semester Hours: 3
Periodically
Principles, procedures and techniques of defining and solving marketing problems; research designs and analytical methods; statistical and analytical techniques in marketing research, which include multiple regression analysis, logistic regression, general linear modeling, factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, data visualization, and digital analytics.
Prerequisite(s)/Course Notes:
MKT 203 , BAN 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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