Jul 24, 2024  
2018-2019 Graduate Studies Bulletin 
2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 249 - Product Innovation and Planning

Semester Hours: 3

Once a Year
Product policy and strategy as the keystone of corporate planning. The product planning and development sequence: search for opportunity, screening, economic evaluation, development of product, development of marketing plan testing, commercialization. Organization of the product planning function.

Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.


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