May 29, 2022  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)


Click here for Fall 2022 course offering(s).

Click here for Summer 2022 course offering(s).

Click here for Summer 2022 course offering(s).

Click here for Summer 2022 course offering(s).




Add to Personal Catalog (opens a new window)