May 24, 2022  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 113 - Pop, Rock and Public Relations

Semester Hours: 3
Since before the birth of rock ‘n’ roll, the off-stage public images of successful popular music artists have both benefitted and suffered from the intense glare of celebrity. In this elective course, students will examine how artists have used their fame to draw attention to issues of public policy. The class will also review case studies of pop/rock artists and how they emerged or suffered from self-inflicted public relations controversies. In addition, students will discover how artists “pushed the envelope” and challenged social acceptability through their performances and personas. While attention will focus on current artists and those from the last half of the 20th century, students will explore social media’s immense impact on artists’ approach to fame, publicity and public perception; they will also introduce new artists to the class discussions and individual projects.


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