Jan 28, 2025

2021-2022 Undergraduate Bulletin

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2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, BBA Major in

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All majors must have prior approval of adviser.

Program Requirements:

General Marketing Track

The requirements are: MKT 124 , 144 , 175 and four additional three-credit courses in marketing (may include IMS 170 or PR 100 *).

MKT 124 - Consumer Behavior Semester Hours: 3
The requirements are:
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3
* Credit awarded for MKT 149 or PR 100, not both.

Digital Marketing Track

A. Take the following core Marketing courses

MKT 124 - Consumer Behavior Semester Hours: 3
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

B. Take the following Digital Marketing courses

MKT 145 - Digital Marketing Semester Hours: 3
MKT 146 - Social Media Marketing Semester Hours: 3

C. Take any of the two following IT/BAN courses

IT 030 - Web Development and Analytics for Business Semester Hours: 3
IT 031 - Data-driven Web Application Development Semester Hours: 3
IT 035 - Multimedia Concepts, Software and Applications Semester Hours: 3
IT 076 - Introduction to E-Commerce Semester Hours: 3
IT 117 - Database Management Systems Semester Hours: 3
IT 170 - Introduction to Data Mining for Business Analytics Semester Hours: 3
BAN 172 - Social Media and Web Analytics Semester Hours: 3
BAN 166 - Introduction to R for Analytics Semester Hours: 3 s.h.

Complete BBA Requirements

Students must complete all the BBA Requirements , including LEGL 020 .

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