Aug 16, 2022  
2021-2022 Undergraduate Bulletin 
2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

Public Relations, BA Major in

Return to {$returnto_text} Return to: The Lawrence Herbert School of Communication

Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR practitioners maintain a public image and manage reputations with consumers, employees, and stakeholders for businesses, nonprofit organizations, and high-profile individuals.  

The Bachelor of Arts program in Public Relations is designed to equip students with the knowledge, attitudes, and skills expected of PR professionals in an increasingly diverse media and digitally-based field. The degree curriculum is founded in the liberal arts and incorporates a broad, working knowledge of issues that include traditional and online media, analytics, and business.  Students learn to solve problems, think strategically, and communicate effectively by developing digital and social media, crisis communication, integrated branding, international media, online visual content, copywriting, and media relations. Students complete their degree with a capstone course in public relations campaigns and industry internships.

Program Requirements - Total Semester Hours: 42

Choose Under Advisement From - Semester Hours: 6

  • Any JRNL, MASS, PR courses chosen under advisement except for JRNL 10.


The following courses are required to successfully complete the BA in public relations:

Communication BA Program Requirements

BA Requirements  for The Lawrence Herbert School of Communication majors

Public Relations majors must also complete:

  • a minor in the liberal arts for the BA degree.
  • at least 72 credits outside of the Herbert School as per our ACEJMC requirement.

Return to {$returnto_text} Return to: The Lawrence Herbert School of Communication