Marketing (BBA) and Marketing Research (MS), Dual-degree Program

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The Frank G. Zarb School of Business offers combined BBA/MS programs.

Qualified undergraduate students can elect to enroll in a dual degree program, combining their BBA with a Master of Science in any major concentration. The dual degree program can be completed in five years.

The BBA/MS program requires the successful completion of at least 149 semester hours, including at least 119 semester hours at the undergraduate level and 30 semester hours at the graduate level, with the exception of BBA core courses and IMS 180 . Students who are admitted to the MS portion of the dual degree program can substitute up to nine semester hours of undergraduate course work for their bachelor’s degree with an equal number of semester hours of graduate-level graduate course work, with the permission of the student’s BBA major department chairperson.

Direct admission to the dual degree program (BBA/MS)

Students admitted directly to the dual degree program as incoming freshmen will be admitted automatically to the MS program at the end of their junior year provided that they fulfill the following requirements:

Achieve a cumulative GPA of 3.2 at the time of application to the MS program or upon completion of 92 semester hours of course work toward their BBA degree, whichever is later.
Successfully complete the Graduate Management Admission Test (GMAT) before the end of their junior year, or before completion of 92 semester hours of course work, with the following exceptions for MS programs. Business students with overall GPAs of 3.2 or higher applying for admission to the dual degree BBA/MS in accounting or BBA/MS in taxation are not required to take the GMAT. Business students with GPAs of 3.2 or higher seeking admission to dual degree BBA/MS programs other than the BBA/MS in accounting or BBA/MS in taxation may request a waiver of the GMAT requirement by the chair of the department overseeing the MS major.
Complete a minimum of 30 semester hours of undergraduate course work in-residence at Hofstra.

Admission to the dual degree program for current Hofstra students (BBA/MS)

Interested students should apply for admission into the BBA/MS program no later than at the end of their junior year or before completion of 92 semester hours of course work, and before seeking admission to the graduate program. In order to be eligible for admission to the graduate portion of the dual-degree program, students must fulfill the following admission requirements:

Achieve a cumulative GPA of 3.2 at the time of application to the MS program or upon completion of 92 semester hours of course work toward their BBA degree, whichever is later.
Successfully complete the Graduate Management Admission Test (GMAT) before the end of their junior year, or before completion of 92 semester hours of course work, with the following exceptions for MS programs. Business students with overall GPAs of 3.2 or higher applying for admission to the dual degree BBA/MS in accounting or BBA/MS in taxation are not required to take the GMAT. Business students with GPA of 3.2 or higher seeking admission to dual degree BBA/MS programs other than the BBA/MS in accounting or BBA/MS in taxation may request a waiver of the GMAT requirement by the chair of the department overseeing the MS major.
Complete a minimum of 30 semester hours of undergraduate course work in-residence at Hofstra.

Undergraduate students must apply and be accepted into a graduate program before being allowed to take graduate courses as part of their undergraduate program. In addition, students must complete the BBA program requirement before being permitted to take more than 9 graduate semester hours for the BBA/MS programs. Please contact the Zarb School of Business Graduate Programs Office for information.

For complete BBA requirements , please see the Hofstra University Undergraduate Bulletin.

For complete MS requirements, please see the Hofstra University Graduate Studies Bulletin.

Marketing Research Dual-degree Program Requirements

MS Program Requirements for Marketing Research Majors

See requirements for MS Programs in the Graduate Studies Bulletin.

Take the following courses (24 s.h.):

IT 203 - Information Systems for Managers Semester Hours: 3

(This course must be taken in the senior year of the undergraduate program and will be counted as a free elective in the overall program.)

MKT 245 - Research for Marketing Decisions Semester Hours: 3
MKT 247 - Consumer Behavior in the Global Environment Semester Hours: 3
MKT 280 - Advanced Marketing Research Semester Hours: 3
BAN 203 - Advanced Quantitative Analysis for Managers Semester Hours: 3

(This course must be taken in the senior year of the undergraduate program and will be counted as a free elective in the overall program.)

BAN 250 - Multivariate Data Analysis Methods Semester Hours: 3
MKT 310 - Thesis in Marketing Research Semester Hours: 3
MKT 311 - Thesis in Marketing Research Semester Hours: 3

Choose Under Advisement From – Semester Hours: 3

One of the following IT/BAN courses, selected under advisement, 3 s.h.:

IT 212 - International Information Technology Semester Hours: 3
IT 215 - Database Management Systems Semester Hours: 3
IT 225 - Knowledge-Based Decision Support Systems Semester Hours: 3
IT 257 A-Z - Seminar: Special Topics in Information Technology Semester Hours: 3

(Permission of MKT/IB department chairperson required.)

IT 270 - Data Mining for Business Analytics Semester Hours: 3
BAN 215 - Business Forecasting Semester Hours: 3

Choose Under Advisement From – Semester Hours: 6

Two of the following courses, selected under advisement, 6 s.h.:

MKT 211 - Advertising Management Semester Hours: 3
MKT 212 - Strategic Marketing of Services Semester Hours: 3
MKT 220 - International Marketing Semester Hours: 3
MKT 221 - Distribution Management Semester Hours: 3
MKT 222 - International Promotional Campaigns Semester Hours: 3
MKT 230 - Pricing Theory and Practice Semester Hours: 3
MKT 231 - Sports and Entertainment Marketing Semester Hours: 3
MKT 240 - Advanced Sales Management in the Global Environment Semester Hours: 3
MKT 248 - Strategic Decisions for Online Marketing in a Global Marketplace Semester Hours: 3
MKT 249 - Product Innovation and Planning Semester Hours: 3
MKT 257 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 280 - Advanced Marketing Research Semester Hours: 3
MKT 332 - Marketing Research Internship Semester Hours: 3

Note: One of these electives (selected under department advisement) may be taken during the senior year, to be counted as a marketing elective for the BBA.

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