Oct 05, 2024  
2024-2025 Undergraduate Bulletin 
    
2024-2025 Undergraduate Bulletin

Marketing, BBA Major in


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All majors must have prior approval of adviser.

Program Requirements:


General Marketing Track


​The requirements are: MKT 124 144  , 175  and four additional three-credit courses in marketing (may include IMS 170  or PR 100 *).

Digital Marketing Track


A. Take the following core Marketing courses


B. Take the following Digital Marketing courses


Complete BBA Requirements


Students must complete all the BBA Requirements , including LEGL 020 .

Recommended Program Sequence - Total Hours: 120


 

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