Social Media Marketing, Minor in

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A minor in Social Media Marketing helps students gain insights into the fast-growing marketing area using social media.

Minor Requirements - Total Semester Hours: 18

Consists of successfully completing a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing, International Business and Legal Studies , with at least 9 semester hours in-residence.

Course Requirements:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3
MKT 145 - Digital Marketing Semester Hours: 3
MKT 146 - Social Media Marketing Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

One of the Following Courses:

MKT 131 - Principles of Advertising Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 144 - Marketing Research and Analytics Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 173 - Global Fashion Marketing Semester Hours: 3

Additional notes:

See course listings for prerequisites. A completed minor in promotion will appear on the student’s transcript. Open to business and non-business majors except for those majoring in marketing.

Notes for School of Business Minors (Non-business Majors)

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree other than a Bachelor of Business Administration degree may complete more than 30 semester hours of School of Business course work without permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments.

All minors must be declared at the Office of Academic Records.

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