Complete MBA Requirements

In addition to the major concentration listed below, please see the link for all MBA  requirements. 

The Major Concentration - Semester Hours: 9

The major concentration enables students to establish a strong base of specialized knowledge in one of the areas of study represented in the Zarb School of Business. This complements the skills in the various functional areas of business, as well as the professional leadership and management orientation.

Students must complete three electives, selected under advisement, from the following list (including at least one international course in the area of concentration):

• MKT 211 - Advertising Management Semester Hours: 3
• MKT 212 - Strategic Marketing of Services Semester Hours: 3
• MKT 220 - International Marketing Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 221 - Channels of Distribution Semester Hours: 3
• MKT 222 - International Promotional Campaigns Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 230 - Pricing Theory and Practice Semester Hours: 3
• MKT 231 - Sports and Entertainment Marketing Semester Hours: 3
• MKT 240 - Personal Selling and Sales Management in a Global Environment Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 245 - Research and Analytics for Marketing Decisions Semester Hours: 3
• MKT 247 - Consumer Behavior in the Global Environment Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 248 - Digital Marketing Strategy Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 249 - Product Innovation and Planning Semester Hours: 3
• MKT 257 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
• MKT 270 - Marketing Problems Seminar Semester Hours: 3
• MKT 275 - Advanced Strategic Planning in Marketing With a Global Perspective Semester Hours: 3

• (satisfies “international course” requirement)

• MKT 304 - Advanced Research Seminar in Marketing Semester Hours: 3
• MKT 305 - MBA Honors Research Thesis in Marketing Semester Hours: 3-6
• MKT 330 - Graduate Internship Semester Hours: 3