This certificate program is designed for individuals who have an interest in gaining advanced knowledge about the fast-growing field of marketing research and analytics. Executives who are interested in gaining knowledge of marketing research in general and analytics for marketing decisions in particular may also find the program of value. Students enrolled in the program will take four graduate-level courses (12 credits) in marketing research and analytics. After successfully completing these credits students will earn a Certificate in Marketing Research and Analytics.

After completing the certificate program, those students who wish to seek an MS in Marketing or Marketing Research can apply for admission to those programs. They will be able to get admission to the one of these without taking the GMAT exam, provided they have a GPA of 3.5 or above in the Certificate Program. Credits earned in the Certificate Program will also be automatically applied towards their MS in Marketing or Marketing Research program.