Marketing Research and Analytics, MS

Print Degree Planner (opens a new window) |

Offered by the Department of Marketing and International Business , the Master of Science in Marketing Research is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.

Objectives of the Master of Science in Marketing Research and Analytics

To prepare students for middle- to upper-level positions within the marketing research and analytics function at various organizations or marketing research/analytics firms.
To develop marketing research and analytics who can assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
To enhance students’ quantitative and qualitative research skills

Requirements for MS Programs

Residency Requirements

Residency workshops cover library information resources, calculus for business applications, information technology, and statistics for business applications respectively. Full-time students must complete them during the first semester in which they begin. Part-time students must complete them within the first two semesters. Documentation of completion must be submitted to the Graduate Programs Office in order for students to register for the subsequent semester. The calculus for business applications, information technology, and statistics for business applications workshops may be satisfied through previous equivalent undergraduate or graduate course work taken within a specific time frame with a B or better grade at an accredited college or university or through satisfactory performance on a proficiency examination administered by the appropriate department within the Frank G. Zarb School of Business . Students will receive with their letter of admission information about which residency requirements, if any, have been met through prior course work.

The following resource is required of all students:

MBA 207R - Library Resource Utilization Semester Hours: No credit

The following Workshops may be required depending upon academic preparation: (No credit)

MBA 202W - Information Technology Semester Hours: No credit
MBA 203W - Calculus for Business Applications Semester Hours: No credit
*(Students enrolled in the MS programs in accounting , taxation and marketing are not required to take this workshop.)
MBA 204W - Statistics for Business Applications Semester Hours: No credit

*English Proficiency Requirement is for international students

In addition, newly admitted international students are required to take an English placement exam during fall and spring orientation. The exam consists of a short writing task on a topic of general interest and a standardized test including listening comprehension, grammar and reading comprehension. Results are reviewed by the Hofstra English Language Program (ELP) faculty, who make the decision if students must take ELP 235 (2.0 s.h.). All international students who are placed in ELP 235 (2.0 s.h.) must complete the course during the first semester in which they begin an MBA/MS program and must receive a grade of P (Pass). ELP 235 (2.0 s.h.) will carry no degree credit. A fee equivalent to 2.0 s.h. is charged for this course. A grade of P (pass) is required or the course has to be repeated the following semester. The same fee equivalent will be charged for the repeated course.

Program Requirements - Semester Hours: 30

See Requirements for MS Programs (above).

IT 203 - Information Systems for Managers Semester Hours: 3
MKT 203 - Marketing Analysis and Management Semester Hours: 3
(See footnote*)
MKT 245 - Research and Analytics for Marketing Decisions Semester Hours: 3
MKT 247 - Consumer Behavior in the Global Environment Semester Hours: 3
MKT 280 - Advanced Marketing Research and Analytics Semester Hours: 3
BAN 203 - Advanced Quantitative Analysis for Managers Semester Hours: 3
MKT 312 - Thesis in Marketing Research and Analytics Semester Hours: 3

Choose From - Semester Hours: 6

Two of the following IT/BAN courses, selected under advisement, 6 s.h.

IT 215 - Database Management Systems Semester Hours: 3
IT 257 A-Z - Seminar: Special Topics in Information Technology Semester Hours: 3
(Permission of MKT/IB department chairperson required.)
IT 270 - Data Mining for Business Analytics Semester Hours: 3
BAN 215 - Business Forecasting Semester Hours: 3
BAN 250 - Multivariate Data Analysis Methods Semester Hours: 3
BAN 265 - Python for Data Analysis* Semester Hours: 3 s.h.
BAN 266 - Programming in R for Analytics Semester Hours: 3 s.h.
BAN 271 - Data Visualization for Business Analytics Semester Hours: 3
BAN 272 - Web Analytics for Managers Semester Hours: 3

Choose From - Semester Hours: 3

One of the following courses, selected under advisement, 3 s.h.

MKT 211 - Advertising Management Semester Hours: 3
MKT 212 - Strategic Marketing of Services Semester Hours: 3
MKT 220 - International Marketing Semester Hours: 3
MKT 221 - Channels of Distribution Semester Hours: 3
MKT 222 - International Promotional Campaigns Semester Hours: 3
MKT 230 - Pricing Theory and Practice Semester Hours: 3
MKT 231 - Sports and Entertainment Marketing Semester Hours: 3
MKT 240 - Personal Selling and Sales Management in a Global Environment Semester Hours: 3
MKT 248 - Strategic Decisions for Online Marketing in a Global Marketplace Semester Hours: 3
MKT 249 - Product Innovation and Planning Semester Hours: 3
MKT 257 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 275 - Advanced Strategic Planning in Marketing With a Global Perspective Semester Hours: 3
MKT 332 - Marketing Research and Analytics Internship Semester Hours: 3

Footnote*

Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the MS in Marketing program may substitute a graduate marketing elective for MKT 203 .

Search