This certificate program is designed for individuals who have an interest in gaining advanced knowledge about the fast-growing field of social media marketing. Executives who are interested in gaining knowledge of marketing in general and social media marketing in particular may also find the program of value. Students enrolled in the program will take four graduate-level courses (12 credits) in marketing. After successfully completing these credits students will earn a Certificate in Social Media Marketing.

After completing the certificate program, those students who wish to seek an MS in Marketing can apply for admission to this program. They will be able to get admission to the one of these without taking the GMAT exam, provided they have a GPA of 3.5 or above in the Certificate Program. Credits earned in the Certificate Program will also be automatically applied towards their MS in Marketing or Marketing Research program.