Multi-Channel Marketing, Minor in

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Minor Requirements - Total Semester Hours: 18

Consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing and International Business , with at least 9 semester hours in-residence.

Course Requirements:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

Three of the Following Courses:

MKT 135 - Interactive and Direct Marketing Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 145 - Digital Marketing Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
(if applicable under advisement)
MKT 168 - Business-to-Business Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3

Additional notes:

See course listings for prerequisites. A completed minor in multi-channel marketing will appear on the student’s transcript. Open to business and non-business majors.

Notes for School of Business Minors (Non-business Majors)

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree other than a Bachelor of Business Administration degree may complete more than 30 semester hours of School of Business course work without permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments.

All minors must be declared at the Office of Academic Records.

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