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May 20, 2024
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JRNL 67 - Public Relations Campaigns
Capstone course for advanced public relations students combining theory
and experiential components and enabling students to develop their own
public relations campaigns for a client assigned by the instructor.
Working with clients on a probono basis, students develop a greater
understanding of public relations needs in a world where social
responsibilities, ethics, values and community service are stressed.
Emphasis placed on strategic planning, objectives, and identification
of appropriate techniques.
Prerequisites & Notes
JRNL 63. No liberal arts credit.
Credits: 3 s.h.
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