May 21, 2022  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 149 - Public Relations

Semester Hours: 3
Fall, Spring
Objectives and methods of communication between the firm and its publics, i.e., stockholders, employees, consumers, general public. The role of social, political, ethical and ecological considerations in formulating public relations policy.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


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