Apr 08, 2026  
2023-2024 Graduate Studies Bulletin 
    
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2023-2024 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 245 - Research and Analytics for Marketing Decisions


Semester Hours: 3
Periodically

This course provides principles, procedures and techniques of defining and solving marketing problems; research designs such as focus groups, descriptive surveys, and experiments; statistical and analytical techniques in marketing research, which include multiple regression analysis, logistic regression, general linear modeling, factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and data visualization. Students will have hands-on experience with a statistical software (e.g., SPSS).

Prerequisite(s)/Course Notes:
MKT 203 , BAN 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business  and in other Schools at Hofstra where appropriate. See specific program requirements.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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