PR 263 - Strategic Writing for Public Relations
Semester Hours: 2
This is a persuasive and professional writing course for the public relations practitioner. As public relations continues to evolve as a complex profession requiring a broad range of writing and media skills for integrated marketing communication, this course will help to ensure that PR graduate students are well-versed in the differences and similarities within various writing styles and communication formats.
From traditional approaches to the constantly evolving world of internet-based communication, students will enhance their writing, verbal, and presentation skills and use critical thinking to find engaging and ethical techniques and strategies to target their messages to various public and media.
Students will review the fundamentals of grammar and punctuation, examine the written tools of the public relations practitioner, and address the various challenges associated with writing for traditional and social media within a PR strategy.
View Course Offering(s):
Fall 2025
January 2026
Spring 2026
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