Jun 15, 2025  
2024-2025 Undergraduate Bulletin 
    
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2024-2025 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research

Semester Hours: 3
Periodically

This course introduces the subject of commercial, social, and political opinion research, methodologies and their pitfalls, uses of public opinion studies, the relationship between such studies, and their influence in the marketplace of ideas, services, and products. Other topics include the effect of the polling phenomenon on the press and how news is created out of polling results.

Prerequisite(s)/Course Notes:
MASS 011  or permission of the instructor.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025



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