Semester Hours:3Social media has brought new opportunities and challenges to marketing and branding in the digital world. This course is designed to help students understand social media marketing concepts, psychological theories underlying social media marketing strategies, and hands-on skills and tactics in implementing and evaluating social media marketing plans. The class immerses students in the up-to-date marketing applications of social media and other newly emerging media channels. The focus is to prepare students with essential knowledge and skills in working as professional social media marketing specialists in various industries.
Prerequisite(s)/Course Notes: MKT 101 and junior class standing or above.