Jun 16, 2025  
2024-2025 Undergraduate Bulletin 
    
2024-2025 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MKT 146 - Social Media Marketing

Semester Hours: 3
Social media has brought new opportunities and challenges to marketing and branding in the digital world. This course is designed to help students understand social media marketing concepts, psychological theories underlying social media marketing strategies, and hands-on skills and tactics in implementing and evaluating social media marketing plans. The class immerses students in the up-to-date marketing applications of social media and other newly emerging media channels. The focus is to prepare students with essential knowledge and skills in working as professional social media marketing specialists in various industries.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025




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