PR 105 - Media and Influencer RelationsSemester Hours: 3
Fall, Spring
This course is an overview of the media relations process in the digital era. Students analyze the state of contemporary media – online and off – and its impact on public opinion. By providing an understanding of the media process and how news is perceived and coverage chosen, students will gain a critical awareness of the role of the public relations practitioner within the news making process. Students will develop strong media relations techniques including writing skills, presentation skills, producing social media content, pitching and media/video training. Special emphasis is placed on the role of digital media and its power to influence change, and the impact of online social media. Students develop a strategic media relations campaign aimed at publicizing a product, service, idea or issue, and that uses a variety of earned, owned and paid tools and techniques.
Prerequisite(s)/Course Notes:
PR 102 and 103 . No liberal arts credit. May not be taken on a Pass/D+/D/Fail basis.
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