May 11, 2024  
2006-2007 Undergraduate Bulletin 
    
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2006-2007 Undergraduate Bulletin [ARCHIVED BULLETIN]

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JRNL 64 - Public Relations Case Studies

Semester Hours: 3 s.h.
This course encompasses study of several important cases-historical and current-which examine how public relations professionals deal with situations and crises. Through readings, discussions and projects, students explore their own perceptions of the profession and its impact on society. Emphasis is placed on ethical courage, values, audience sensitivity and media reaction.

Prerequisites & Course Notes
JRNL 60.





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