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Apr 24, 2024
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JRNL 282 - Media Relations Techniques for the Sports and Entertainment Industries Semester Hours: 3 Fall,
Spring
The aim of this course is to prepare students for careers with
professional or collegiate sports teams, amateur athletic
organizations, sports arenas or individual athletes. Meshing the
culture of sports with the needs of the media is an often tenuous
relationship. As athletes continue to slide into the world of
“celebrity” – making news beyond the sports page – savvy public
relations pros work to help athletes/organizations create, shape and
enhance image through sponsorships, charitable work and fund-raising,
and developing “expertise” in a field outside of athletics.
Prerequisite(s)/Course Notes: May
not be taken on a Pass/Fail basis.
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