Mar 28, 2024  
2009-2010 Graduate Studies Bulletin 
    
2009-2010 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MHAE 247 - Marketing Principles in Health Services


Semester Hours: 1.5
Fall, Spring, Summer
Through a combination of lectures, problem solving and case studies, students apply principles of marketing to the decision-making process in the healthcare environment. The complex relationships between hospital PPOs and HMOs are explored.





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