MKT 170 - International MarketingSemester Hours: 3
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.
Prerequisite(s)/Course Notes:
MKT 101; junior class standing or above–students with fewer than 58 credits on record may not register for this course; no exceptions permitted. (Same as IB 170.)
Summer 2011 Offering:
SSI
60326: M-R, 1:30-3:40 p.m., Zhang, 108 CV Starr. Study Abroad .
SSII
70880: TBA, McMellon, Study Abroad .
Add to Personal Catalog (opens a new window)
|