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Feb 18, 2025
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MKT 175 - Marketing Planning and Product StrategiesSemester Hours: 3 Examination of the environment in which the firm operates and the impact of these conditions on marketing strategy decisions. Student’s analytical skills and decision-making abilities in marketing are enhanced through a combination of high level reading assignments, class discussions and participation, term projects and/or assignments, and written examinations.
Prerequisite(s)/Course Notes: MKT 101, 124, senior class standing, and 6 additional semester hours of marketing electives.
Summer 2011 Offering: SSI
60990: TBA, James
SSIII
80325: TBA, James
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