Jun 20, 2024  
2011 Summer Sessions Bulletin 
2011 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 175 - Marketing Planning and Product Strategies

Semester Hours: 3

Examination of the environment in which the firm operates and the impact of these conditions on marketing strategy decisions. Student’s analytical skills and decision-making abilities in marketing are enhanced through a combination of high level reading assignments, class discussions and participation, term projects and/or assignments, and written examinations.

Prerequisite(s)/Course Notes:
MKT 101, 124, senior class standing, and 6 additional semester hours of marketing electives.

Summer 2011 Offering:
60990: TBA, James

80325: TBA, James

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