Oct 31, 2024  
2011 Summer Sessions Bulletin 
    
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2011 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 203 - Marketing Analysis and Management

Semester Hours: 3
Managerial decisions in the marketing area. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing and product, pricing, distribution and channel policy. A special focus on analytical techniques in developing, implementing and controlling marketing plans is provided. 

Summer 2011 Offering:
SSI
60528: Distance Learning , Lee




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