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Sep 19, 2024
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PR 102 - Public Relations Research Methods and AssessmentSemester Hours: 3
This course is designed to provide students with an understanding of the importance of research in developing public relations strategies. Students gain an understanding of probability sampling, research methodologies, data gathering and report writing. Assessment of tools and responses, communicating findings and applying results is stressed.
Prerequisite(s)/Course Notes:
PR 100.
Summer 2011 Offering:
SSI
60885: Distance Learning, Semple
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