Mar 07, 2026  
2005-2006 Undergraduate Bulletin 
    
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2005-2006 Undergraduate Bulletin [ARCHIVED BULLETIN]

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ENGL 174 - Book Promotion

Spring
Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.

Prerequisites & Notes
ENGL 1 and 2. Open only to students who have fulfilled the English Proficiency Exam requirement. No liberal arts credit.

Credits: 3 s.h.


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