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ENGL 174 - Book Promotion
Spring
Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.
Prerequisites & Notes
ENGL 1 and 2. Open only to students who have fulfilled the English Proficiency Exam requirement. No liberal arts credit.
Credits: 3 s.h.
View Course Offering(s):
Summer I 2025
Summer II 2025
Summer III 2025
Fall 2025
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