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Feb 10, 2025
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MKT 124 - Consumer Behavior
Fall, Spring
An examination and analysis of the theories and concepts that contribute to successful
domestic and international marketing approaches. Explores consumer issues concerning
the acquisition, consumption, and disposition of goods, services and ideas both
domestically and from a cross-cultural perspective. Topics include segmentation,
perception, motivation, and decision making. Examines ethical practices on behalf
of business and consumers.
Prerequisites & Notes
MKT 101 and junior class standing or above.
Credits: 3 s.h.
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