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Feb 05, 2025
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MKT 175 - Marketing Planning and Product Strategies
Fall, Spring
Examination of the environment in which the firm operates and the impact of these conditions on marketing strategy decisions. Student’s analytical skills and decision-making abilities in marketing are enhanced through a combination of high level reading assignments, class discussions and participation, term projects and/or assignments, and written examinations.
Prerequisites & Notes
MKT 101, 124, senior class standing, and 6 additional semester hours of marketing electives.
Credits: 3 s.h.
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