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Apr 20, 2024
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MKT 124 - Consumer BehaviorSemester Hours: 3
Fall, Spring
An examination and analysis of the theories and concepts that contribute to successful
domestic and international marketing approaches. Explores consumer issues concerning
the acquisition, consumption, and disposition of goods, services and ideas both
domestically and from a cross-cultural perspective. Topics include segmentation,
perception, motivation, and decision making. Examines ethical practices on behalf
of business and consumers.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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