Jun 10, 2025  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MKT 170 - International Marketing

Semester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.

Prerequisite(s)/Course Notes:
MKT 101; junior class standing or above. Same as IB 170.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025



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