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Nov 27, 2024
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PR 264 - Communication Technology
Semester Hours: 3
Fall, Spring, Summer
This course focuses on the use of digital and Web-based technology for the communications and public relations practitioner. The course will help to ensure that students are exposed to the updated skills they need, as public relations has evolved from a traditional, journalism-based practice to a complex profession requiring proficiencies and strategic thinking in integrated marketing communications and the digital (photography, VNRs, podcasts, etc.) and Internet-based (social media, content design, audio slideshows, viral videos, websites, etc.) technology employed therein.
Prerequisite(s)/Course Notes:
PR 261 . Students may not take this course on a Pass/Fail basis. Students not matriculating in the M.A. in Public Relations program may take this course as a Pass/Fail elective.
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