Mar 29, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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IB 170 - International Marketing

Semester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above. Same as MKT 170 .





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