Jun 12, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MKT 131 - Principles of Advertising

Semester Hours: 3
Fall, Spring
Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025



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