Nov 22, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 140 - Sales Management

Semester Hours: 3
Fall, Spring
Organization, administration and evaluation of the sales function within the firm. Selection, training, motivation, performance evaluation, and compensation of the sales force. Effective selling and the relationship of sales to other marketing functions. Ethical issues and international perspectives within the sales context.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.




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