Nov 22, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 168 - Business-to-Business Marketing

Semester Hours: 3
Periodically
A managerial approach to marketing decision making in an industrial market. Topics include vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.




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