Apr 17, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 169 - Marketing of Services

Semester Hours: 3
Periodically
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.




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