PR 102 - Public Relations Research Methods and Assessment
Semester Hours:3Fall, Spring
This course is designed to provide students with an understanding of the importance of research in developing public relations strategies. Students gain an understanding of probability sampling, research methodologies, data gathering and report writing. Assessment of tools and responses, communicating findings and applying results is stressed.
Prerequisite(s)/Course Notes: PR 100. Students required to complete PR 101 for their major in Public Relations are restricted from taking this course.